Blar i NTNU Open på forfatter "Pavlou, Paul"
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Big data and business analytics: A research agenda for realizing business value
Mikalef, Patrick; Pappas, Ilias; Krogstie, John; Pavlou, Paul (Journal article; Peer reviewed, 2019) -
Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities
Mikalef, Patrick; Krogstie, John; Pappas, Ilias; Pavlou, Paul (Journal article; Peer reviewed, 2019)A central question for information systems (IS) researchers and practitioners is if, and how, big data can help attain a competitive advantage. To address this question, this study draws on the resource-based view, dynamic ... -
Value Co-Creation and Trust in Social Commerce: An fsQCA approach
Pappas, Ilias; Mikalef, Patrick; Giannakos, Michail; Pavlou, Paul (Chapter, 2017)This study aims to explain how value co-creation, between customers and companies, and key aspects of trust combine to influence customers’ purchase intentions in social commerce. Value co-creation is decomposed into two ...